Random ramblings about startup name(s)

My brother Wieland got heavily involved in a new startup dubbed “jobMapp”, which is trying to establish a new market place for every-day jobs in Spain. All fraternal affection aside, I am really excited about the project.  I think it is cool to see how easy it is to e. g. arrange for the delivery of documents and small parcels in Madrid through a dedicated website (not sure I would hire somebody to to my household chores, t. b. h.).

At the same time, I am less convinced that jobMapp is really a great name to develop into a strong brand. I have been told the name several times by now and I still find it hard to remember.  Why not go for a more intuitive name? What can be more important for a start up than carefully selecting a catchy, short, pronounceable and, most importantly, distinctive name?

(Don’t worry, Wieland, if this sounds overly critical – I am just an academic commenting from the sidelines. You guys will prove me wrong,  for sure.)

94 thoughts on “Random ramblings about startup name(s)”

  1. Pingback: writeaessay
  2. Pingback: writeaessay
  3. Pingback: notehub.org
  4. Pingback: continued here
  5. Pingback: a source
  6. Pingback: notehub.org
  7. Pingback: notehub.org
  8. Pingback: this web page
  9. Pingback: notehub.org click
  10. Pingback: more information
  11. Pingback: page
  12. Pingback: notehub.org
  13. Pingback: a source
  14. Pingback: notehub.org
  15. Pingback: source
  16. Pingback: learn more here
  17. Pingback: follow the link
  18. Pingback: notehub.org
  19. Pingback: see more
  20. Pingback: follow this post
  21. Pingback: source
  22. Pingback: 732Fs3x1WHO
  23. Pingback: hdmobilesex.me
  24. Pingback: tedwap.me
  25. Pingback: click here
  26. Pingback: click

Leave a Reply