In 2013, domain news were dominated by one single topic: the launch of new global top level domains and the massive supply of new domains. When looking at the sales data, one could describe the industry’s response to the changing environment as: “Keep calm and trade on.”
Despite all uncertainties and buzz created around the brave new domain world, developers and investors did not walk away from the established domains (COM/NET/ORG/… and ccTLDs). On the contrary, resale prices for traditional domains rose by overall 12% in 2013.
Obviously, we can only guess whether the return on domains could have been even higher without the looming competition from new TLDs. 2013 was a strong year for the IT industry. Internet giant Twitter went public and the stock price index NASDAQ 100 went up by 29%. Against this benchmark, domain performance can be described as solid, but not stellar.